The No . 41 Ganassi team was planned to continue , but was ultimately shut down when driver Reed Sorenson left for Gillett Evernham Motorsports and when sponsor business.sponsorship was moved to the No . 42 , with the number transferred by NASCAR to Jeremy Mayfield 's new race team .

RadioShack was named as the main sponsor business.sponsorship Armstrong 's 2010 team , named Team RadioShack .

Team RadioShack was a professional road bicycle racing team , with RadioShack as the title sponsor business.sponsorship the creation of which was announced on July 23 , 2009 .

While some include the traditional name in some form ( e.g . the `` Rose Bowl Game presented by Vizio '' ) , others have totally eliminated their traditional name in favor of solely using their corporate sponsor business.sponsorship name ( e.g . the former `` Citrus Bowl '' became the `` Capital One Bowl '' for some time after the financial services company Capital One bought the naming rights ) .

The fourth BCS game , the 73rd Allstate Sugar Bowl , the new corporate sponsor business.sponsorship Nokia , took place at the Louisiana Superdome in New Orleans on January 3 , 2007 , returning from Atlanta after a one-year absence due to Hurricane Katrina .

South Korean automobile maker Hyundai supplanted Helen of Troy 's Brut cologne brand as sponsor business.sponsorship the Sun Bowl played in El Paso , Texas , and will continue to do for four years .

The event was originally called the Hall of Fame Bowl from 1986 to 1994 until being renamed in 1995 for its new title sponsor business.sponsorship Outback Steakhouse .

Starting in 2010 , GoDaddy is the sponsor business.sponsorship the GoDaddy Bowl , a postseason college football bowl game played in Mobile , Alabama , which was previously branded as the GMAC Bowl before GMAC took TARP funding in 2009 .

Maaco became the new title sponsor business.sponsorship the Las Vegas Bowl replacing Pioneer Corporation , and the game was rebranded as the Maaco Bowl Las Vegas .

R+L Carriers replaced Wyndham as the sponsor business.sponsorship 2006 , and thus it became officially known as the R+L Carriers New Orleans Bowl .

FedEx owns the naming rights to the team 's stadium , FedEx Field through 2026 , and has been the only corporate sponsor business.sponsorship subject to boycotts by Native Americans : the Osage Nation , the Native American Rights Fund ( NARF ) and the Central Council of Tlingit and Haida Indian Tribes , the largest tribe of Native Alaskan peoples .

Matt Kenseth was the driver , DeWalt Tools was the sponsor business.sponsorship and Robbie Reiser served as crew chief .

The distributor also paired with M & M 's to sponsor business.sponsorship # 18 Joe Gibbs Racing Toyota , with NASCAR driver Kyle Busch behind the wheel , in the 2008 Dodge Challenger 500 at Darlington Raceway .

He replaced Kyle Busch , who at the time drove the # 5 Kellogg's/Carquest Chevrolet ; he subsequently joined Joe Gibbs Racing to replace J. J. Yeley in the # 18 Interstate Batteries Toyota , whose primary sponsor business.sponsorship then changed to M & Ms . Busch was replaced in the # 5 by Casey Mears .

The No . 9 only ran a limited number of races in 2009 with Max Papis , and sponsor business.sponsorship .

This made Citi Field the second major league sports venue in the area named for a corporate sponsor business.sponsorship ( after Continental Airlines Arena ( now Izod Center ) , but preceding Prudential Center , MetLife Stadium , Red Bull Arena and Barclays Center , officially becoming the first in New York City itself , aside from two minor league ballparks ( MCU Park in Brooklyn , and Richmond County Bank Ballpark in Staten Island ) .

Tony Hawk agrees to pull some strings for the player upon learning of their relationship with Stacy Peralta , who was in fact Tony 's first sponsor business.sponsorship Powell Peralta .

The drive was ultimately successful , with the team reaching its ticket goal and acquiring a new title sponsor business.sponsorship their home arena , the Saddledome , as Pengrowth Management took over the naming rights from the defunct Canadian Airlines .

On June 15 , 2004 , the Discovery Channel signed a deal to become sponsor business.sponsorship the team for the 2004–2007 seasons and its name changed to Discovery Channel Pro Cycling Team ( `` UCI Team Code '' : DSC ) From 2005 until 2007 , the team was one of the 20 teams that competed in the new UCI ProTour .

Drivers remaining with the same teams from 1986 would be : No . 3 Dale Earnhardt ( sponsor business.sponsorship Wrangler , owner : Richard Childress ) , No . 4 Rick Wilson ( Kodak , Larry McClure ) No . 5 Geoff Bodine ( Levi Garrett , Rick Hendrick ) , No . 8 Bobby Hillin , Jr. ( Miller American , Stavola Brothers ) , No . 9 Bill Elliott ( Coors , Harry Melling ) , No . 15 Ricky Rudd ( Motorcraft , Bud Moore ) , No . 18 Tommy Ellis ( Freelander Financial , Eric Freelander ) , No . 22 Bobby Allison ( Miller American , Stavola Brothers ) , No . 27 Rusty Wallace ( Kodiak , Raymond Beadle ) , No . 33 Harry Gant ( Skoal Bandit , Hal Needham ) , No . 43 Richard Petty ( STP , Petty Enterprises ) , No . 52 Jimmy Means , No . 70 J.D . McDuffie ( Tom Winkle ) , No . 71 Dave Marcis , No . 88 Buddy Baker ( Crisco , Baker/Danny Schiff ) , No . 90 Ken Schrader ( Red Baron , Junie Donlavey ) and the part-time/independent efforts of No . 14 A.J . Foyt , No . 67 Buddy Arrington , No . 77 Ken Ragan ( Marvin Ragan ) , No . 81 Chet Fillip ( Corey Fillip ) and No . 89 Jim Sauter ( Evinrude , Mueller Brothers ) .

In August 2011 , it was announced that Danica Patrick would jump to NASCAR competition full-time with sponsor business.sponsorship Daddy , running a limited Sprint Cup Series schedule of 8-10 races in addition to a full-time Nationwide Series ride with JR Motorsports .

It was first known as the magicJack St. Petersburg Bowl , after corporate sponsor business.sponsorship .

The St. Petersburg Bowl was initially to be played without a sponsor business.sponsorship being sponsored by MagicJack in 2008 , but just a few weeks before the Bowl , Beef O'Brady 's agreed to be the sponsor , so the game became the `` St. Petersburg Bowl presented by Beef O'Brady 's '' .

It was first charted by the British Antarctic Expedition , 1898–1900 , which named the feature for Frank Newnes , the only son of the expedition sponsor business.sponsorship Sir George Newnes .

Hamar was selected because it is the location of the head office of Norsk Tipping , the main sponsor business.sponsorship and organizer of the event together with the Norwegian Broadcasting Corporation and the Norwegian Confederation of Sports .

Two years later , when Nextel Communications ( now Sprint Corporation ) purchased the naming rights to NASCAR 's top division ( rebranding the division as the Nextel Cup , and later the Sprint Cup ) , Cingular and Alltel , sponsor business.sponsorship the # 12 Dodge ( owned by Penske Racing and driven by Ryan Newman ) , were allowed to stay as sponsors under a grandfather clause .